Dr. Schulze's
In early 2012, the CEO of a large client pulled me aside and asked if I had a little extra time to help redesign the website of his friend's business. Fast forward twelve-plus years, and I have been, and continue to be, their freelance Creative Director and Designer for nearly everything. This is by far my longest and deepest client relationship.
Website redesigns: once every 3-4 years
Landing pages: one or two a month
Email campaigns: ~60 per year
Product packaging and labels: continuous
Product photography: 1-2 shoots per year
3d product rendering; 5 shots per month
Annual print catalog: 132 pages
Monthly print newsletter: 10 per year, 16 pages
Amazon Storefront: several updates per year
Postcards, insert, ads, and social media posts: 5-10 per month

For 12 years.
E-Commerce Website
This site achieved a 40% lift in conversions within six months of its launch. In 2024, about 6% of all shoppers place orders containing an average of 1.7 items.
Packaging & Labels
Social Media
Amazon Seller Central
Catalogs and Newsletters
Email & Landing Pages
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