VP, Executive Creative Director, Jeep, Dodge, and Chrysler
For almost three years, I managed nearly 40 award-winning creative employees. We designed, produced, and maintained Jeep.com, Dodge.com, and Chrysler.com while also producing countless email, social, display ads, landing pages, and micro-sites.
Jeep.com
We transformed jeep.com from a static marketing site to one filled with the experience of owning of Jeep. From big images of dirty vehicles (a first in the industry) to openly engaging the off-roading community, my team radically changed how Jeeps are sold.
Dodge
Dodge, one of the first major automotive companies, has long been known for muscle and power. We amplified this history in everything we produced. From a partnership with Aerosmith using "Walk This Way" and content that embraced the lifestyle of muscle cars and big trucks.
Chrysler
Chrysler takes a different tack in everything they do. We often positioned the cars as an accessible luxury, often partnering with country-club icons. In the example below, we partnered with Celine Dion to create a series of musically inspired web-spots and content for the website.
