TaylorMade Golf
TaylorMade produces a lot of personalized versions of its products for consumers and enterprise client partners. The challenge they faced was that the processes involved in getting user-provided artwork onto a golf ball was resource-intensive and prone to costly errors.
My team researched the entire process and developed a streamlined system that uses AI along with vastly improved interfaces to not only streamline the process but also to introduce entirely new GenAI empowered revenue opportunities.
