Creative Director, Rosetta Stone
Creative Director for four years, helping to grow the business nearly 11x during my tenure. I managed three creative teams: advertising, product, and web.
Every aspect of the revolutionary language learning application interface.
Including user research, UX/UI, journey maps, information architecture, the design system, and art direction of 20,000+ images from photo shoots, contract photographers, and stock.
All Advertising
Creative Direction of all national, brand, direct-to-consumer print, social media, display, email marketing, and out-of-home advertising.
And, The Websites.
Managed IA, UX, UI, research, and front-end development for various sites targeting Consumers, Educators, Enterprise, and Governmental organizations.
